Marcella NYC
From Fashion Brand to Growth Machine
Key Learning: Brand building and performance marketing aren't enemies - they're partners in sustainable growth
Challenge: Inc 5000's #1 growing fashion brand needed to scale revenue while building sustainable brand presence
Solution:
Created comprehensive growth framework
Successfully re-allocated budget from DR to brand-dominant to grow awareness and reduce CAC
Built marketing intelligence dashboard
Launched cross-channel expansion strategy
Transition to conversion rate optimized landing pages and site UX
Results:
First $4M+ revenue month
30% YoY revenue growth
Optimized $xxxK monthly media spend
Successful TikTok channel launch
