eBay

Turning Social Into a $25M Revenue Engine

Key Learning: Social media isn't just for brand - it's a revenue engine when you build the right systems.

Challenge: eBay needed to transform its social presence from basic brand awareness to a real revenue driver across key verticals (sneakers, motors, luxury)

Solution:

  • Built full-funnel social strategy connecting content to commerce

  • Launched presence across 7 new platforms including IG, Facebook, Pinterest & TikTok

  • Instituted community engagement and customer service channels via social to drive engagement

Results:

  • $25M new annual revenue stream

  • 4,000% social audience growth (50K → 2.5M) -

  • 25% reduction in customer acquisition costs -

  • 31% improvement in media efficiency

  • 17%+ brand awareness

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